If you’re a small business owner selling handmade and handcrafted items, chances are you’ve asked yourself this big question: Should I focus on online sales or hit the road and set up at craft fairs?
Well, why not both? That’s exactly what we’ll be diving into here at The Craft Fair Insider – your new go-to resource for navigating the exciting (and sometimes chaotic) world of selling both online and in person!
Why This Blog?
My name is Bill Mason and I’ve been selling both online and in-person since 2016. And I know first hand that running a small creative business is an adventure.
If you are like me one day, you’re packaging up online orders while listening to a podcast, and the next, you’re hauling tables and display racks to a craft fair before sunrise. Balancing ecommerce and in-person sales takes strategy, adaptability, and (let’s be real) a lot of caffeine.
This blog is here to help you juggle it all. Whether you’re trying to decide if craft fairs are right for you, looking for ways to boost your online presence, or figuring out how to streamline your setup so you’re not lugging 500 pounds of inventory to every event, we’ve got you covered.
What You Can Expect
Every small business is different, but some struggles are universal. The Craft Fair Insider is all about providing real-world insights, practical tips, and a little bit of fun along the way. Here’s what you can look forward to:
- Craft Fair Success Tips – From choosing the right events to mastering booth displays, we’ll break down everything you need to rock your in-person sales.
- Ecommerce Strategies – Whether you sell on Etsy, your own website, or a mix of platforms, we’ll share ways to optimize your listings, market your shop, and increase those online orders.
- Pricing for Profit – Selling online versus in person often requires different pricing strategies. We’ll help you price your work to be profitable no matter where you sell.
- Marketing & Branding – How do you get customers to remember you after a craft fair? What social media platforms actually help drive sales? We’ll cover it all.
- Stories from Fellow Sellers – Real-life experiences from small business owners just like you. Learn from their wins, mistakes, and lessons learned.
Join the Conversation!
This blog isn’t just about my experiences—it’s about building a community of makers, sellers, and creative entrepreneurs who are navigating the same challenges. I’d love to hear from you! What topics would you like to see covered? What’s been your biggest struggle (or success) with balancing online and in-person sales?
Let’s chat in the comments, and don’t forget to follow along for more insights, tips, and behind-the-scenes stories from The Craft Fair Insider.
Here’s to making sales, creating beautiful things, and building the business of your dreams—both online and at craft fairs!
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