My name is Bill Mason and I’ve been selling both online and in-person since 2016. And I know first hand that running a small creative business is an adventure.

If you are like me one day, you’re packaging up online orders while listening to a podcast, and the next, you’re hauling tables and display racks to a craft fair before sunrise.

Balancing ecommerce and in-person sales takes strategy, adaptability, and (let’s be real) a lot of caffeine. So I started Craft Fair Insider (CFI) to share my lessons learned with you.

This blog is here to help you juggle it all. Whether you’re trying to decide if craft fairs are right for you, looking for ways to boost your online presence, or figuring out how to streamline your setup so you’re not lugging 500 pounds of inventory to every event, we’ve got you covered.